Mobile search gets layers

Microsoft tried to make a big splash next to Google in the world of search when they released Bing the other week.

Behind the noise of Microsoft’s $100 million ad campaign, search is enjoying larger innovations that mix real and virtual worlds—practically making the two indistinguishable.

Layar is a new mobile app that boasts augmented reality, mixing a phone’s camera, compass and GPS to literally add a layer of search directly on top of what you’re looking at around you. The above video details the experience.

All in all, I’m reminded of the cartoon-meets-human dynamic of Who Framed Roger Rabbit? when watching the video. It’s also an impressive step up from the SnapTell, the free iPhone app that pulls search results from snapped photos.

You know you want this app, but you can’t have it yet. Well, unless you’re in the Netherlands. However, Layar is busy at work to have their app ready for the new iPhone 3G S, the only iPhone with the digital compass feature.

Oh snap.

On the Move

I have finally run out of excuses for not blogging. My favorite excuse has always been the pressure of posting regularly. Ingenuity can easily run dry and I don’t want my drought of creativity up for public display.

Then came Twitter, whose 140-character limits strip out any need for elaborate detail. It is actually one great examples of less as more and how restrictions can sometimes equal freedom.

My other favorite excuse was time. Again, Twitter solves this in one broad stroke. But with the marriage of mobile phones and social networking getting more and more intimate, blogging can happen anytime, anywhere. Just tonight, I synced both my Twitter and Tumblr accounts to my cell phone. This message is brought to you by email over my iPhone.

We all know social networking is still in the toddler stage of its lifetime. For one thing, no one is quite sure how to make the platform profitable. Developments like this, though, give us a glimpse at the goodies we have to look forward to on the future.

They also make us aware of how different communication will look as well and how we need to consider how we are affected by them. How will you and friends make dinner plans over the weekend? Can a company serve more customers with a few Twitter feeds and message boards than a traditional toll free hotline? Will churches be able to share the Gospel in 140 characters or less? However we are affected by the growing movement of the blogosphere, one thing is for sure: I’ve run out of good excuses to be a participant.

And so have you.